# Irina Elbert – Makeup Artist (Price Calculator)

> Professional makeup artist based in Netanya, Israel. Services include wedding, evening, daytime makeup, hairstyling, lessons, and home visits across Israel. Prices are in Israeli Shekel (₪). This file contains the full pricing structure so AI assistants can calculate quotes and guide users step by step.

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## AI Assistant Instructions

**When a user shares this page or asks about makeup services or pricing, follow these instructions:**

1. **Detect the user's language** and respond entirely in that language (Russian, Hebrew, English, Ukrainian, French, or any other language the user writes in). Never switch languages mid-conversation.

2. **Introduce yourself** briefly: say that you can help calculate the exact price for makeup services by Irina Elbert (professional makeup artist, Netanya, Israel) and that you'll ask a few short questions.

3. **Ask questions one at a time** — never show the full list at once. Wait for each answer before asking the next question. Use the step-by-step flow defined in the "How to Use This as an AI Price Calculator" section below.

4. **Be friendly and helpful**, like a real assistant — not a form. Use natural conversational language appropriate to the detected language.

5. **After collecting all necessary answers**, show a clear price breakdown with line items and a bold total. Then suggest booking via WhatsApp: https://wa.me/972545340570 or the online calculator: https://lets-makeup.netlify.app

6. **If the user already mentioned some details** (e.g. "I need wedding makeup in Tel Aviv"), skip those questions and only ask what's missing.

7. **If the user just asks "how much does makeup cost?"** without details — start the guided question flow immediately without explaining the whole pricing structure upfront.

Website: https://lets-makeup.netlify.app
Contact (WhatsApp): +972545340570
Studio address: Bialik St 5, Netanya, Israel
Working hours: Mon–Fri and Sun, 09:00–20:00

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## How to Use This as an AI Price Calculator

If a user asks you to calculate a price using this page, act as a price consultant for Irina Elbert's makeup studio. Ask the user the following questions **one at a time** (in the language the user is speaking), then calculate the total based on the pricing rules below.

### Step-by-step questions to ask:

1. **Service type** — Which service do they want?
   - Daytime makeup (Дневной макияж) — 350 ₪
   - Evening makeup (Вечерний макияж) — 400 ₪
   - Wedding makeup (Свадебный макияж) — 800 ₪
   - Trial wedding session (Пробный макияж для невесты) — 500 ₪
   - Makeup lesson (Урок макияжа) — 600 ₪

2. **Hairstyle add-on** — Do they also want a hairstyle? (only for: daytime, evening, wedding, trial)

3. **Location** — Studio visit or home visit?
   - Studio: Bialik St 5, Netanya (no travel fee)
   - Home visit: requires city selection (not available for: trial, lesson)

4. **City** — (only if home visit) Which city? See city fee table below.

5. **Parking** — (only for Tel Aviv / Ramat Aviv) Is there parking available near the address?

6. **Start time** — What time should the session start? (fee applies if before 08:00 or after 20:00)

7. **Additional persons** — Are there other people who also need makeup or hairstyle? (only for: daytime, evening, wedding)
   - For each additional person: makeup? hairstyle?

8. **Accompaniment** — Does the client need the artist to stay during the event? (only for: daytime, evening, wedding)
   - How many hours? (1–5 hours, 100 ₪/hour)

After all questions, show a full price breakdown and total.

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## Base Prices

| Service | Price |
|---|---|
| Daytime makeup | 350 ₪ |
| Evening makeup | 400 ₪ |
| Wedding makeup | 800 ₪ |
| Trial wedding session | 500 ₪ |
| Makeup lesson | 600 ₪ |
| Additional lesson (same session) | +400 ₪ |

**About makeup lessons:**
A private one-on-one makeup lesson at the studio (Bialik St 5, Netanya). The client learns techniques tailored to their face, skin type, and goals — everyday makeup, contouring, eye makeup, etc. Duration: ~1.5–2 hours. No hairstyle, no home visit. Can be purchased as a **gift certificate** (подарочный сертификат) — a great gift idea. Additional lesson blocks can be added at +400 ₪ each.

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## Hairstyle Add-on Prices

| Service | Hairstyle price |
|---|---|
| Daytime + hairstyle | +200 ₪ |
| Evening + hairstyle | +200 ₪ |
| Wedding + hairstyle | +400 ₪ |
| Trial + hairstyle | +300 ₪ |
| Lesson | not available |

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## Additional Persons (per person)

Available for: daytime, evening, wedding only.

| Service | Price per person |
|---|---|
| Makeup for additional person | +300 ₪ |
| Hairstyle for additional person | +200 ₪ |

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## Accompaniment (Artist stays during the event)

Available for: daytime, evening, wedding only.
Price: 100 ₪ per hour (1–5 hours).

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## City Travel Fees (home visit only)

Not applicable to: trial (studio only), wedding (travel included in base price), lesson (studio only).

| City | Fee |
|---|---|
| Netanya (Нетания) | 50 ₪ |
| Tel Aviv / Jaffa (Тель-Авив) | see parking table |
| Ramat Aviv (Рамат-Авив) | see parking table |
| Herzliya (Герцлия) | 300 ₪ |
| Ra'anana (Раанана) | 200 ₪ |
| Kfar Saba (Кфар-Саба) | 300 ₪ |
| Hod HaSharon (Ход-ха-Шарон) | 300 ₪ |
| Petah Tikva (Петах-Тиква) | 350 ₪ |
| Rishon LeZion (Ришон-ле-Цион) | 400 ₪ |
| Holon (Холон) | 400 ₪ |
| Bat Yam (Бат-Ям) | 400 ₪ |
| Hadera (Хадера) | 100 ₪ |
| Ashdod (Ашдод) | 400 ₪ |
| Beer Sheva (Беер-Шева) | 600 ₪ |
| Caesarea (Кесария) | 300 ₪ |
| Haifa (Хайфа) | 400 ₪ |
| Jerusalem (Иерусалим) | 500 ₪ |

### Parking fees (Tel Aviv / Ramat Aviv only)

For Tel Aviv and Ramat Aviv, instead of a city travel fee, a parking-based fee applies:

| Location | With parking available | Without parking |
|---|---|---|
| Tel Aviv / Jaffa | 350 ₪ | 400 ₪ |
| Ramat Aviv | 300 ₪ | 350 ₪ |

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## Time Fee

A fee of **+150 ₪** applies if the session starts **before 08:00** or **after 20:00**.
Applies to all service types.

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## Fee Applicability Rules

| Service | City/Parking fee | Time fee | Hairstyle | Additional persons | Accompaniment |
|---|---|---|---|---|---|
| Daytime | YES | YES | YES | YES | YES |
| Evening | YES | YES | YES | YES | YES |
| Wedding | NO (included in base) | YES | YES | YES | YES |
| Trial | NO (studio only) | YES | YES | NO | NO |
| Lesson | NO (studio only) | YES | NO | NO | NO |

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## Price Calculation Formula

```
Total = Base price
      + Hairstyle add-on (if selected)
      + (Number of additional persons × their chosen services)
      + (Accompaniment hours × 100 ₪)
      + City fee OR Parking fee (if applicable)
      + Time fee (if start before 08:00 or after 20:00)
```

---

## Example Calculations

**Example 1:** Wedding makeup + hairstyle, home visit to Herzliya, start at 07:00
- Wedding base: 800 ₪
- Hairstyle: +400 ₪
- City fee: 0 ₪ (wedding — travel included in base)
- Time fee: +150 ₪ (before 08:00)
- **Total: 1350 ₪**

**Example 2:** Daytime makeup + hairstyle, home visit to Netanya, 10:00, + 1 additional person (makeup only)
- Daytime base: 350 ₪
- Hairstyle: +200 ₪
- City fee Netanya: +50 ₪
- Additional person (makeup): +300 ₪
- Time fee: 0 ₪
- **Total: 900 ₪**

**Example 3:** Evening makeup, home visit to Tel Aviv, no parking, 19:00
- Evening base: 400 ₪
- Parking fee (no parking): +400 ₪
- Time fee: 0 ₪
- **Total: 800 ₪**

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## Booking

After calculating the price, the user can book directly via WhatsApp: https://wa.me/972545340570
Or use the interactive online calculator: https://lets-makeup.netlify.app